Depending on your familiarity level with Gmail, you might have already noticed how Google has flipped their Gmail interface. Now that most of the buttons are bottom up, you will take few times to get used to those. But if you have been bothered by some sort of group messages or promotional ones that fill up our inbox with the best shaver in town or so; then you probably have been wondering where to get a relief from these attention magnets. Are you sure you haven’t forgotten to check the top for the unsubscribe button?
Well yeah, the unsubscribe button has moved to top. Usually other email clients put them in the bottom, but in this case here Google authority has brought a change in the Gmail interface and came up with this top unsubscribe button.
Where Exactly to look?
Well, after opening the email address and getting into inbox, the first thing on top is the sender’s name and email address. If the email is from a subscription list, then the “unsubscribe” button will be right next to the sender’s name and email address. The change has actually made opting off from these mailing lists lot easier. Any Gmail user can simply click the Unsubscribe button on top without scrolling all the way down to the bottom and unsubscribe from the mailing list. Off you go, no fuss would be bothering you from now on.
The Idea behind the Remapping
When Google moved the buttons from bottom to the top, they actually have had user convenience in their planning. The promotional lists are indeed very annoying in most cases, and most users would unsubscribe off the lists at first sight of these emails. Even though most of these emails come with a proprietary unsubscribe button, but they are placed in the bottom of the emails you have received. To save the email reader’s time and effort, Google has placed their own Unsubscribe button on an easily reachable place.
However, there are certain ‘uncertain’ stuffs we couldn’t figure out; neither did Google made any announcement on those. For example, Google even provides the Unsubscribe button to the promotional mails that come without a proprietary button. How do Google figure out whether the email is necessary to the users or not – is not clear! Maybe the email client scans your emailing patterns on a regular basis and figures out the email types that are mostly opened.
Only the mails that arrive with an unsubscribe button should be given Google’s proprietary Unsubscribe button – that’s what we think. Of course the spam filter should be able to find out Viagra promotions and deliver only the necessary emails to inbox – but what if some less popular yet necessary emails get filtered out? If necessary, Google should make changes to their algorithm – which is, however, not required yet.
In near future, these types of email filters would probably become intrinsic with all email clients. This would put an end to dealing with stupid lottery or sexual offer emails; and of course with an easier unsubscribe button.